Kids’ fashion

Role: Art Director
Client: Farmers Department Store

Creative direction | art direction | graphic design

Shooting the new season Teeny Weeny branded kids clothes for Farmers Department Stores NZ; I was looking for great energy and connection. And I had the perfect candidates in my daughter and her best friend, Zac. Their best friend vibe, rather than a familial relationship, made their interactions on camera authentic and realistic. Tasked with shooting autumn and winter fashion on a hot summer day in Auckland, the kids' well-being was paramount, particularly ensuring they stayed hydrated. I continuously doused the backdrop, Barry Curtis Park, Skatepark & Playground, to create that autumnal "just rained" aesthetic.