Women’s fashion

Role: Art Director
Client: Farmers Department Store

Creative direction | art direction | graphic design

It's a beautiful autumnal day. Wearing beanies, denim, jackets and scarves, three friends take a walk and clamber over an old stone wall. The hero shot for the Zest Autumn/Winter Collection embodies friendship, comfort, and adventure. After scouting the location and refining the clothing selection with the fashion retail team, the 2020 campaign for Farmers Department Stores was shot at Ambury Regional Park in Auckland. The shots were used nationwide throughout Farmers Department Stores Aotearoa New Zealand, for in-store POS, TVC, and Digital and printed catalogues.